Brand marketing is the art/science of making the right impression on an audience. It is the active process of discovering, developing and bringing the right image or identity of the individual’s ministry to the marketplace.
So what exactly is a brand? A brand is a promise of quality and consistency.
One of the goals of good branding with a viable vision and mission statement for a music ministry is to create a consistently applied, recognizable marketplace identification which leads to viable relationships with three subsets of buyers:
- Music Industry representatives (booking agents, publicists, radio promoters, etc.);
- Retail Consumers who purchase/download music and attend your events; and,
- Talent Buyers (music directors, pastors, festival operators, conference planners, etc.) who contract with artists and bands to provide music at their events.
TMA Creative Group can help you achieve your marketing goals and satisfy these three entities!